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Meet Mindset CX
Our Philosophy
We believe that Customer Experience isn't a single person, group, or department in an organization; it's a mindset. When you focus your efforts towards embracing and living the CX Mindset, where you are driven by the explicit and latent needs of your customers, value for both your customers and your organization follows. The relationship is simple: the more value you provide for your customers, the more value your organization receives in return. That's why here at Mindset CX, we promise to change the way you think about your customers!
Our Methodology
Our approach to all functions of Customer Experience is rooted in understanding the explicit and latent emotional needs of your customers. We then utilize Human-Centered Systems Design thinking to understand all facets of the situation at hand within your organization, including executive buy-in, and create sustainable, impactful solutions that provide reciprocal value for both your customers and your organization. CX efforts positively impact business outcomes; you can make your customers happy AND be profitable at the same time!
Our Experience
With over 35 years of combined experience, we've seen CX: the good, the bad, and the ugly. As two of the first few people in the world with a Master's degree in Customer Experience Management, we've taken the time to dive deeply into what works, what doesn't, what needs to be changed, and what the future of this discipline looks like. We take our experience from corporate (based on optimization), and blend it with our knowledge of customers and the new Information Age we find ourselves in. Customers want more than a simple product or service; they crave an experience!
What We Do
- Customer Experience Strategy creation
- Customer research & analysis
- Survey design, deployment, and maintenance
- Journey Mapping
- Customer Personas
- Organization change management
- and more!